Battle Bridge is a performance-driven digital marketing agency with deep roots in the senior living industry.
Over the years, our work with senior living operators, ownership groups, and management companies revealed a bigger opportunity: the need for better technology, better lead quality, and more transparency across senior living marketing and lead generation.
That insight led us to build and operate two dedicated platforms designed specifically for the senior living space.
Ultimate Senior Resource is a senior living directory and consumer resource designed to help families make informed decisions while giving communities a more transparent, ethical alternative to traditional referral platforms.
The directory connects families directly with senior living communities while giving operators control over their listings, visibility, and inbound leads—without commissions or opaque referral fees.
Ultimate Senior Resource is owned and operated by Battle Bridge and serves as both a consumer education platform and a lead-generation ecosystem for senior living communities.
USR Engage is an AI-powered sales and marketing platform built exclusively for senior living operators.
At the core of USR Engage is a 24/7 AI Virtual Agent that instantly responds to inbound leads, answers common questions, qualifies prospects, and books tours automatically—reducing response times while increasing conversion rates.
USR Engage was built by Battle Bridge after years of managing senior living marketing campaigns and seeing firsthand where traditional CRMs and follow-up systems fall short.
Battle Bridge didn’t start as a software company. We started as marketers.
After managing millions in ad spend and generating tens of thousands of senior living leads, we realized that better marketing alone wasn’t enough. The industry needed:
Ultimate Senior Resource and USR Engage are the result of that experience—products built from the ground up to solve real operational and marketing challenges faced by senior living communities.
While Ultimate Senior Resource and USR Engage operate as independent platforms, Battle Bridge continues to work directly with select senior living operators and management firms as a hands-on marketing partner.
If your team is looking for support with paid media, lead generation, CRM strategy, or conversion optimization, our agency services remain available on a limited basis.
👉 Contact Battle Bridge to explore whether a direct engagement makes sense.