Ads Arsenal is live

Battle Bridge
has run ads
since 2008.
Then we built
Ads Arsenal.

The platform that runs your Meta, Google, and TikTok accounts end to end. Every lesson we learned the hard way, encoded into it. Copy tests that finish themselves, hourly budget pacing, creative rotated before it fatigues, per-campaign KPIs you set. Pricing scales with your spend. You give it your numbers. It does the rest.

Sign up now
3%
Of ad spend at scale
2008
Buying media since
Hundreds
Of millions in ad spend managed
3
Platforms in one login

Full Transparency

See what's actually
happening.

Every campaign. Every agent action. Every dollar. Our clients see exactly what we see — in real time, not in a monthly slide deck.

Search ArsenalOverview
Search Arsenal Overview for our own site: family leads by day for 28 days, 202 leads, up 531.3% from 32
Live data updates Client portal access included No PDF reports — actual dashboards

Ads ArsenalNew

Your ads optimize themselves.
Every two hours. While you sleep.

Ads Arsenal isn't a dashboard that shows you what happened. It's an AI that decides what happens next — adjusting bids, rotating creatives, testing copy, and scaling budgets across your entire ad account. Autonomously.

  1. 01

    Connect & Set Goals

    Connect Meta by signing in. Google connects through a manager-access request on a short call while we're in closed beta. Set your target CPA, ROAS, or volume goal, per campaign where it matters.

  2. 02

    Ads Arsenal Analyzes Everything

    Every two hours, Ads Arsenal scans your entire campaign structure — bids, budgets, creative performance, audience fatigue, day-part trends, and policy compliance.

  3. 03

    Optimize or Approve

    Choose your comfort level: let Ads Arsenal recommend changes for one-click approval, or go fully autonomous and let it execute. Your call.

Not another reporting tool.
An autonomous operator.

Budget and Pacing Against Plan

Ads Arsenal reads spend against your plan all day and flags the campaign that's under-pacing or drifting off target, with the numbers and a recommended fix. Approve it and the change is written to the account.

Creative Hopper & Auto-Rotation

Upload your creative assets. Ads Arsenal detects fatigue — rising frequency, declining CTR — and automatically swaps in fresh creative from your hopper. No more stale ads bleeding budget.

Copy Tests on Google

On Google, Ads Arsenal can run a change as a test: it copies the ad group, runs the new version beside the original and reads the result at 3, 7 and 14 days. When there isn't enough data to call it, it says so. You decide what rolls out.

Weighted Decision Engine

Every optimization decision weighs CPA, conversion volume, click-through rate, reach, and frequency against your KPI. It won't chase cheap leads at the expense of volume, or burn budget into fatigued audiences.

Built-in Policy Compliance

Every piece of ad copy is checked against platform policies before it ever touches your account. Special ad categories, restricted industries — handled. Zero surprises from Meta.

A media buyer that never sleeps, never forgets,
and never costs you a salary.

Ads Arsenal reads every campaign, every ad set and every creative across Google, Meta and TikTok against the targets you set, and hands your team a ranked list of what to change next, with the reasoning behind each one.

Every ad
Down to the creative,
not just the campaign
2hr
Full account
analysis cycles
0
Policy violations
from AI-generated copy
24/7
Creative fatigue
monitoring

Currently managing live ad accounts. Onboarding new clients now.

Sign up now

The Arsenal

Three products.
One set of numbers.

One login, three answers: Ads Arsenal for paid, Search Arsenal for organic, Conversion Arsenal for what became a lead or a sale. Conversion Arsenal feeding results back into Ads Arsenal is coming.

Ads ArsenalThe platform

A media buyer that never sleeps and never forgets

It builds the campaigns, queues the next round of creative, runs the copy tests to a finish, paces budget by the hour, and moves money toward what is converting. On Meta, Google and TikTok, from one panel. You set the target CPA or ROAS. It runs to your number.

  • Copy tests that finish themselves
  • Creative resized and rotated without anyone asking
  • Fatigue retired before you notice it
  • Autonomous or recommend, set per action type
Sign up now Everything it does →
Search Arsenal tiles for our own site: average position 16.1, 2.5 places better, and 202 family leads, up 531.3%, for 28 days
Search ArsenalIncluded

The truth about your organic traffic

Your own Search Console and GA4, so you see real clicks and real revenue by page and by query instead of somebody's estimate. Plus how often ChatGPT, Gemini and AI Overviews name you when a buyer asks.

Conversion Arsenal for our own site: 243 server-confirmed family leads, up 710%, and 14 firm leads for 28 days
Conversion ArsenalIncluded

Every platform claims the sale. This settles it.

Server-side, first-party tracking from first touch to closed revenue. Connect your CRM, a third-party conversion platform, or the platform's own tracking. Your numbers drive the decisions, not the numbers of the party being graded.

Limited time: Search Arsenal and Conversion Arsenal ride free with your Ads Arsenal sign-up.

Sign up now

Built for us first

We run our own companies on what we build.
Then we hand you the same machines.

Battle Bridge owns real businesses, and our own software and more than 30 AI agents run them around the clock. Every Arsenal ran on our own sites and accounts before it ran on yours.

Ultimate Senior Resource

The family-first senior living directory we run with our own AI agents.

21,000+
communities in every state
8,400+
city pages, small towns included
First
site Search Arsenal and Conversion Arsenal ran on
Visit USR

USR Engage

Our senior living marketing agency, built on the AI that answers families on USR.

24/7
voice and chat agents talking with families
50 to 75
communities marketed at once
0
referral fees or per-lead charges
Visit USR Engage

The Arsenal

The ads, search and sales-tracking software we built for the accounts we run.

2008
the year we started buying media
1
screen for Google, Meta and TikTok
3
ad platforms judged as one budget
See the Arsenal

Battle Bridge Labs

Private AI built for your company, the way we built ours.

30+
AI agents running our own companies
Yours
on your own servers, owned outright
Step one
an AI Evaluation that ranks opportunities
Meet Battle Bridge Labs

The Scoreboard

Numbers we've been earning
since 2008.

2008
Running paid media since
hundreds of millions in ad spend managed
184%
Organic traffic growth
in 16 days on USR
30,148+
Pages indexed
blogs, communities, and locations
21,169+
Communities listed
on Ultimate Senior Resource

USR Live Performance

1,516
Clicks/Day
~114K
Impressions/Day
$5,965
Traffic Value/Mo
12
ATH Streak Days
Travis Phipps presenting at the Senior Living Executive Conference
Senior Living Executive Conference 2025
“We spent 18 years learning how to win. Now we've trained 10 AI agents to win for you.”
Travis Phipps
Founder & CEO, Battle Bridge

Free Strategy Report

Get a battle plan worth thousands.
On us.

Not a sales pitch. Atlas, our AI strategy consultant, will analyze your business, scan your competition, and build you an actionable strategy report — free. Yours to keep whether you deploy our agents or not. And if you do? They start learning your business from day one.

10 min
Quick conversation
10 agents
Analyze your business
1 report
Yours to keep — forever

Every question you answer helps Atlas build a more detailed, more valuable report. The more you share, the better the strategy.

800-868-4503
[email protected]