Join the Ads Arsenal beta free. Search Arsenal and Conversion Arsenal come with it. Sign me up
The Battle Bridge Arsenal
Ads Arsenal runs your Google, Meta and TikTok ads. Search Arsenal shows where Google and AI answers find you. Conversion Arsenal counts each lead and sale once, server-side.
One free sign-up opens all three while we're in beta. No card. Read-only is fine.
Not the marketer? Send it to yours.
Meta
Leads campaign
Wed 7 Oct, 06:20
The best ad set is under target and held back by its budget.
CPA: $41.80 against a target of $50.00
Seven days under target on steady volume, so more budget should buy more leads at the same cost.
Daily budget from $400 to $480, up 20%.
APPROVEDLanded on Meta in 4 minutes
Remembered for this account
The reason and the numbers, in plain English.
On your yes, or on its own for the kinds of move you ticked.
Landed on the platform, confirmed within minutes.
At day 3, day 7 and day 14.
One click, either way.
What worked becomes memory for this account.
Every move it makes gets a verdict at day 3, day 7 and day 14. When the data is too thin to call, it says so.
Your numbers come straight from your ad accounts. The AI reads them; it doesn't write them.
On a winning campaign it changes no more than 20% a day. That's the default; set your own cap. Steady performers aren't cut. Protected campaigns aren't touched.
Your clients keep owning their ad accounts, and your buyers approve the moves.
See how it decides, and how it grades itself.
Your numbers come straight from your ad accounts. The AI reads them; it doesn't write them.
On a winning campaign it changes no more than 20% a day, unless you set another cap.
See what your ad money bought, every Monday.
Google, Meta and TikTok today.
Plain English. One number. Start read-only.
Every brand, every market, on one screen. Let's talk.
Sign up for Ads Arsenal, and the other two are already open.
Search Arsenal finds the clicks you never have to buy. Ads Arsenal works the ones you do. Conversion Arsenal counts each sale once and traces it to its campaign.
Search Arsenal and Conversion Arsenal come free with your Ads Arsenal sign-up while we're in beta. No card goes on file, so nothing bills you.
Start freeMeta and TikTok with a sign-in. Google with your account ID.
During the beta, Google takes one short call, and nothing changes without your yes.
A target per campaign. A floor and a ceiling on every group. A lock on anything it must not touch. Your house rules, in plain English.
Tick the kinds of move it makes by itself. Everything else waits for your yes.
Example: you ticked Budget
We started buying media in 2008. Since then our buyers have managed hundreds of millions in ad spend, and at our busiest they had more than 250 ad accounts live at once, across e-commerce, lead gen, legal, healthcare, B2B and more. A great buyer can only reach so many accounts in a day. So we wrote their calls into software. That software is the Arsenal.
Ads, search and sales, start to finish.
Each platform's AI works its own inventory. Ads Arsenal sells no media. It reads Google, Meta and TikTok as one budget, judges each campaign against your number, takes Google's own suggestions as inputs, and overrules them when your numbers say so.
A chat app works from what you hand it. Ads Arsenal is wired into every account you connect, pulls your numbers straight from those accounts, keeps 90 to 120 days of moves in memory, and judges with logic written by senior media buyers.
Only the kinds of move you tick to run on their own. Everything else waits for your yes. Read-only is a fine way to start, an approved move rolls back in one click, and your floors, ceilings and locked campaigns hold either way.
Before and after on the account, not a controlled test. When the data is thin or noisy, it calls the result too close to call. Google copy tests are read at day 3, 7 and 14, or once they leave the learning phase.
Any size fits. On thin data it says a test is too close to call instead of guessing, and quiet accounts skip a pass with a logged reason. Big books get groups, floors, ceilings and rules that hold across hundreds of campaigns.
Google, Meta and TikTok today. Meta and TikTok connect when you sign in. During the beta, Google connects through a manager-access request we set up with you on one short call. Whatever access it holds, nothing changes in the account until you approve a move or tick that kind of move to run on its own.
Nothing while we're in beta, and no card goes on file, so nothing bills you.
Search Arsenal reads your Google Search Console and Analytics, read-only. Conversion Arsenal needs a site tag, a signed server source or a Shopify connection, which send events to our collector. It never reads what a visitor types into a form.
Sign up free, connect one account read-only, and see what it finds in the first hour.
No card. Read-only is fine. During the beta, Google connects on one short call, and nothing changes without your yes.
