Ads Arsenal
- Google, Meta and TikTok on one screen.
- Flags wasted spend and ranks the fix, with proof.
- Approve it and it's live. One click rolls back.
The Battle Bridge Arsenal
Ads ArsenalSearch ArsenalConversion Arsenal
The playbook from our 250-account peak, now in software we built. Design partners get all three.
Search Arsenal
- Your real Google numbers in about a minute.
- Almost-there pages, ranked by the clicks at stake.
- See if ChatGPT and AI Overviews cite you.
Conversion Arsenal
- Your own server vouches for each one.
- Traced to its page, channel and campaign.
- Drop in your spend. See revenue per ad dollar.
Ads Arsenal
Ads Arsenal
- Google, Meta and TikTok on one screen, with MER at the top. Ads Arsenal doesn't sell media, so it judges all three as one budget and plays no favorites.
- Set one target for the account, then a CPA or ROAS for any campaign that needs its own. Turn down an idea with one sentence and it keeps that as a rule for that client.
- Get a ranked list of what to change, wasted spend included, each item with its reasoning and the numbers in plain English. The numbers come straight from your ad accounts. The AI explains them and never writes them.
- Approve a change and it's written to the account, checked to confirm it landed and tracked to see if it worked. One click rolls it back, and afterward it grades its own call and keeps what worked.
- On Google, run a change as a test beside the original and get the read at 3, 7 and 14 days. When the data is too thin to call, it says so.
- The same ad is scored as one asset across campaigns and platforms. When it tires, it's flagged with a swap from the creative you staged, and the swap waits for your yes.
Search ArsenalFree with Ads Arsenal
Search Arsenal tells you.
In 2020 we took over DigitalMarketer's SEO agency, and one lesson kept coming back. Most sites sit on traffic they never collect. Google reports it in Search Console, but few teams have the hours to dig it out for every client. So we built software that does the digging. Say a client calls Monday about a traffic dip. You open Search Arsenal and the dip is on the chart, beside the work your team shipped. Below it sit the pages a few spots from real traffic, ranked by the clicks at stake, and a straight answer on whether ChatGPT cites the site. You hang up with a plan. Every click you earn there is one you never have to buy.
- Connect Search Console and Analytics and your top pages and queries read live in about a minute. Once your history is stored, clicks, impressions, click rate and position break down by page, folder, query and device. Rankings and keyword volumes sit beside them, and competitor and backlink figures are marked as outside estimates. It's all read-only, so the site is never touched.
- Start with the almost-there pages. Pages and queries sitting at positions 8 to 20 are ranked by the extra clicks a climb is estimated to bring.
- Work from one ranked to-do list. Each step carries its evidence, what's at stake, an owner and a status, and proposed title and meta fixes wait for your OK.
- Check whether Google's AI Overviews and ChatGPT cite you for a sample of your top searches, and see the visits already arriving from ChatGPT, Perplexity, Gemini, Copilot and Claude.
- See which pages Google keeps, shows and turns away, plus a crawl of the site with each issue sorted by severity, why it matters and how to fix it.
- Put your team's work on the chart with a before and after. Reports go out weekly or monthly under your brand name and logo, with a read-only portal for each client.
- Ask ChatGPT or Claude about any client's numbers through a read-only connector. Every answer comes back dated and marked measured or estimated.
Conversion ArsenalFree with Ads Arsenal
Every ad platform takes credit for the sale.
Your server counts it once.
- Each lead and sale your own server confirms is counted exactly once: forms, calls, chats, tours, sign-ups and purchases.
- See where each one came from by landing page, page type, channel and campaign, and the funnel step where people dropped out.
- Drop in a Google Ads report, a Meta export or a CSV, and spend, cost per lead and MER line up beside the results.
- Hook it up your way: a site tag, signed events from your server with samples for Node, Python, PHP and curl, or Shopify for orders, refunds and checkouts.
- Send counted conversions back to Google Ads and Meta, only where the visitor gave consent. A dry run shows what would go, and why, before anything does.
- The tag never reads what anyone types into a form, and emails and phone numbers come in only as hashes. Closed sales import from a CSV today, and feeding them into Ads Arsenal, so it can aim at revenue, is coming.
All three show you the whole board.
- Search Arsenal finds the clicks you never have to buy.
- On the clicks you do buy, Ads Arsenal ranks what to change.
- Conversion Arsenal shows which of those visits, paid or earned, became a real lead or sale.
- In the beta, one sign-up opens all three, and every client gets its own workspace.
Search Arsenal and Conversion Arsenal have no minimum: a one-location shop gets the same screens as a site with thousands of pages.
Since 2008
Battle Bridge has bought hundreds of millions in media since 2008. At our peak we ran more than 250 ad accounts at once, too many for our best buyers to get to in a day. So we wrote down the calls they made thousands of times and turned them into our own algorithms. That's the Arsenal. Now it reads yours.
Is my account too small?
No. Small accounts get the exact software the big ones do, and Search Arsenal and Conversion Arsenal have no minimum at all. Smaller accounts give less data, so a Google test can come back too close to call, and it tells you when that happens.
I mostly want Search Arsenal. How do I get in?
Through Ads Arsenal. Search Arsenal accounts are by invitation right now, and the Ads Arsenal sign-up is your invitation. Sign up and Search Arsenal and Conversion Arsenal open on the same login, free for a limited time.
How fast can I get going?
Meta connects with a quick sign-in, and during the closed beta Google takes one short call to set up manager access. Search Arsenal shows a live read of your Google numbers about a minute after you connect, and Conversion Arsenal starts counting leads once a server source or Shopify is in, with the site tag tracing where each one came from.
Will it change anything without my OK?
No. Nothing changes in your ad accounts until you approve it, any change rolls back in one click, and read-only is fine to start. Hands-off approval for the kinds of change you always say yes to is coming.
I run an agency. Do my clients stay separate?
Yes. Each client gets its own property in Ads Arsenal, with scheduled PDF or CSV reports, and its own workspace in Search Arsenal and Conversion Arsenal, so client data never mixes. Search Arsenal reports go out under your brand name and logo, with a read-only portal for each client.
Isn't this just another AI tool?
No. The engine is our own algorithms, built from eighteen years of buying media. AI explains your numbers in plain English and never writes them, because they come straight from your own ad accounts and Google data.
Which ad platforms does it work with?
Google, Meta and TikTok. Ads Arsenal judges all three as one budget, because we don't sell media on any of them.
Walk out with three.
Connect one account read-only and see what it finds, with Search Arsenal and Conversion Arsenal free for a limited time.