We built the ad platform
we always wanted.
Copy tests that finish themselves. Creative resized without anyone asking. Fatigue retired before you notice. Meta, Google, TikTok. Pricing scales with your spend. The team you always wanted to hire.
is read at
or roll it back
tiered to volume
one brain
Every account gets our playbook.
Even the small ones.
Any size account fits. $1,000 a month and $10 million a month run on the same software.
The ad platform we'd have built
if we didn't sleep.
Running ads well is a job nobody has time to do right. The platforms keep adding levers, the data keeps compounding, and the difference between a good account and a great one comes down to decisions made at 2am that you're not awake to make.
So we built the team we'd have wanted to hire. It reads every account the way a senior media buyer would: the account first, then Google, Meta and TikTok campaign by campaign, against the targets you set. It ranks what to change with the reasoning and the numbers behind it, flags tired creative and delivery drops, and on Google it can run a change as a test beside the original before you commit.
You stay in full control. Autonomous, recommend mode, per-platform, per-campaign. Your call. You upload creative. Set your KPI. The agents handle the rest. And because they're learning every time they run, your account compounds on experience instead of starting from scratch.
If you've ever wanted to upload your creative, set your goal, and trust the right things were happening without you watching the dashboard, this is the team you've been looking for.
Every campaign makes
the next one better.
Most tools reset to zero on every campaign. Ads Arsenal's agents are built to learn. Pacing patterns, fatigue curves, copy signals, creative formats that survive the learning phase: what works carries forward. Google copy tests, budget read against plan, staged creative, per-campaign KPIs. The longer it runs, the sharper it gets.
Your agents remember what worked last week, last month, last quarter. No knowledge reset on new campaigns.
The same creative running on Google, Meta and TikTok is scored as one asset, so you see what's winning and what's getting tired.
Your creative, your copy, your audiences stay yours. Patterns are learned. Data stays walled.
Your ads aren't broken.
They're just neglected.
Budget Bleeds While You Sleep
A creative fatigues at 2 AM. CTR tanks. CPA spikes. By the time your team checks the dashboard at 9 AM, you've burned 7 hours of budget at inflated costs. Every. Single. Night.
The Platforms Move Hourly
Meta and Google auction dynamics shift every hour. CTR softens, frequency climbs, delivery tilts to the wrong audiences. The best buyers in the world can't be inside every account every hour. Ads Arsenal can.
Budgets That Won't Spend
A campaign sits under its budget, and the spend you planned never goes out, along with the results it was meant to buy.
of PPC professionals say "opaque black-box platforms" are their top challenge
Google, Meta and TikTok judged as one budget, by a tool that doesn't sell media
higher conversion rates from AI-driven ad optimization vs. manual campaigns
The ad platforms move every hour. Your team has better things to do than watch dashboards.
Not a dashboard.
An autonomous operator.
Ads Arsenal doesn't show you charts and wait for you to act. It reads your campaigns, makes decisions, and executes — the same way a world-class media buyer would, except it does it every two hours, across every campaign, every ad set, every creative. Simultaneously.
Budget and Pacing Against Plan
Ads Arsenal reads spend against your plan all day and flags the campaign that's under-pacing or drifting off its target, with the numbers and a recommended fix. Approve it and the change is written to the account, checked to confirm it landed, and tracked to see whether it worked.
Creative Hopper & Auto-Rotation
Upload your creative assets to the hopper. Ads Arsenal monitors frequency, CTR decline, and fatigue signals — then automatically swaps in fresh creative before performance degrades. No more stale ads bleeding budget at 2 AM.
Copy Tests on Google
On Google, Ads Arsenal can run a change as a test: it copies the ad group, runs the new version beside the original and reads the result at 3, 7 and 14 days. When there isn't enough data to call it, it says so. You decide what rolls out.
Weighted Decision Engine
Every optimization decision weighs CPA, conversion volume, CTR, reach, and frequency against your specific KPI. Ads Arsenal won't chase artificially cheap leads at the expense of volume, or burn budget into fatigued audiences. It balances all signals simultaneously.
Built-in Policy Compliance
Every piece of ad copy is scanned against platform policies before it touches your account. Special ad categories, restricted industries like financial services and healthcare — all handled. Zero surprises. Zero account suspensions from AI-generated copy.
Anomaly Detection
When delivery drops or spend stalls, Ads Arsenal flags it in the Insights queue with the numbers and a recommended fix. You approve it; it writes the change, checks that it landed and tracks the result.
Per-Campaign KPI Control
Most platforms let you set one KPI for the whole ad account. Ads Arsenal lets you set different goals per campaign — optimize your prospecting campaign for CPA, your retargeting for ROAS, and your brand campaign for reach, all inside the same account. Each campaign gets its own optimization logic.
Autonomous or Recommend — Your Call
Flip every platform to full autopilot. Or keep Meta on autonomous and Google in recommend mode. Or go campaign-by-campaign — some run themselves, others surface one-click recommendations for your team to approve. Guardrails you set, control you keep.
Live in days.
Not weeks.
Ads Arsenal doesn't need a 6-week onboarding process. Connect your accounts, set your goals, and Ads Arsenal starts optimizing. Most clients see their first automated adjustments within 48 hours.
Connect & Set Goals
Meta connects when you sign in with your Meta account. While we're in closed beta, Google connects through a manager-access request we set up with you on a short call. Set your target CPA, ROAS, or volume goal for the account and for each campaign. The client keeps owning the ad account.
Ads Arsenal Goes to Work
Within 48 hours, Ads Arsenal starts its optimization cycles. Budget pacing goes live first — the lowest risk, highest immediate value. Creative rotation and copy testing activate as data flows in.
Scale & Monitor
Choose your comfort level: let Ads Arsenal recommend changes for one-click approval, or go fully autonomous and let it execute. Upload creatives to the hopper anytime — Ads Arsenal handles the rest.
Ads Arsenal works while
your team rests.
At 2:14 AM, creative fatigue hits your best-performing Advantage+ campaign. CTR is dropping, frequency is climbing, and CPA is about to spike.
A human buyer won't see this until morning. By then, you've burned 7 hours of inflated spend.
Ads Arsenal sees it immediately. Swaps in fresh creative from your hopper. CTR recovers before sunrise. You wake up to better numbers, not a crisis.
Your accounts.
Your numbers.
Every recommendation comes with the reasoning and the numbers behind it, in plain English. The numbers come from your ad accounts. The AI reads them; it doesn't write them.
Search terms slipping past an existing negative keyword, with the terms, the cost and the fix.
The same creative running across campaigns and platforms, scored as one asset, with what's winning and what's getting tired.
Approve It, or Undo It
When delivery drops or spend stalls, it flags it in the Insights queue with the numbers and a recommended fix. You approve it; it writes the change, checks that it landed and tracks the result. Any change rolls back with one click.
One AI. Every platform.
Google Ads
Search, Shopping, Performance Max, Display, YouTube. Full campaign management with automated bidding, budget allocation, and keyword optimization.
Meta Ads
Facebook, Instagram, Advantage+. Creative scored across campaigns, tired creative flagged with a swap ready from what you have staged, policy history for special ad categories, and budget read against plan.
TikTok Ads
Same autonomous engine, TikTok-native levers. Spark Ads, ABO/CBO allocation, creative rotation tuned for TikTok's algorithm. Managed in the same dashboard as your Meta and Google campaigns.
Three choices.
Pick one and go.
A percentage of the spend it manages, and a minimum. That is the whole model. No setup fee, no contract. Google connects on a short call while we're in closed beta.
Everything below, nothing held back
- Meta, Google and TikTok in one panel
- Copy tests, creative rotation, budget pacing
- Per-campaign CPA and ROAS targets
- Search Arsenal and Conversion Arsenal included
- Your whole team, no per-seat fee
Includes your first $50,000 in managed spend
- Everything in Standard
- Priority processing on large accounts
- Direct line to the people who built it
Archived workspaces are free
- Unlimited client workspaces
- A scheduled report for every client
- One property per client, with its own targets
- You set your client pricing and keep the spread
The switchover is at about $30,000 a month. Below that, five percent costs you less. Above it, three percent does. Same product either way, so take whichever is cheaper and move between them whenever your spend changes.
You are charged only on spend the platform actually manages. Paused campaigns, accounts you have not connected, and the ad platforms' own fees are not billable. Month to month, cancel any time.
Small accounts are welcome, and they get the same software as a $10 million account. A $1,000 or $2,000 a month account pays the $497 Standard minimum, like any account under about $10,000 a month in spend.
Two more products, no separate bill
Search Arsenal
Connects your own Search Console and GA4, so you see real clicks, real conversions and real revenue by page and by query instead of somebody's estimate. Plus the number almost nobody reports yet: how often ChatGPT, Gemini and AI Overviews name you when a buyer asks. Striking-distance keywords ranked by headroom, and reports you can put your own brand on.
Conversion Arsenal
Server-side, first-party tracking that follows a person from first touch to closed revenue. Connect your CRM, a third-party conversion platform, or the ad platform's native tracking, and one switch decides whose numbers drive the diagnosis. Assist credit across platforms, one MER that means something, and it is built for lead gen as much as ecommerce: forms, calls, chats, closed deals.
One login, three answers: Ads Arsenal for paid, Search Arsenal for organic, Conversion Arsenal for what became a lead or a sale. Conversion Arsenal feeding results back into Ads Arsenal is coming.
Common Questions
How does Ads Arsenal access my ad accounts?
Meta connects when you sign in with your Meta account. Google connects through a manager-access request we set up with you on a short call while we're in closed beta. The client keeps owning the ad account, so access can be removed at any time without losing data.
What if Ads Arsenal makes a bad decision?
Every action is logged with what changed and when. You can undo any change with one click. You can also set Ads Arsenal to "recommend" mode — where it suggests changes for your approval before executing. Start there and go fully autonomous when you're comfortable.
How long before I see results?
Ads Arsenal starts optimizing within 48 hours of account access. Budget pacing improvements are typically visible in the first week. On Google, a copy test is read at 3, 7 and 14 days, and when there isn't enough data to call it, it says so.
Is there a minimum contract length?
No. 30-day rolling agreement. We ask for a minimum 14-day data window before evaluating results — Ads Arsenal needs time to learn your account — but you can cancel anytime after that.
Can Ads Arsenal work alongside my existing media buyer?
Absolutely. Many clients use Ads Arsenal to handle the repetitive optimization work (budget pacing, creative rotation, bid management) while their human buyer focuses on strategy, new creative development, and audience research. Ads Arsenal amplifies your team — it doesn't replace it.
What verticals does Ads Arsenal work with?
Ads Arsenal is currently live on accounts in financial services, health & supplements, e-commerce, and senior living. The compliance engine handles special ad categories and restricted industries. If you're running paid ads, Ads Arsenal can optimize them.
How small an account can use Ads Arsenal?
Any size: Ads Arsenal runs the same playbook on $1,000 a month as on $10 million a month. Below about $10,000 a month in spend, the $497 Standard minimum applies, so that is what a $1,000 or $2,000 account pays. You still get every campaign read against your targets, with the proof behind each fix, and what it learns now carries forward as your spend grows.
I already have dashboards and automation rules. Why would I need this?
Because a dashboard tells you what happened and a rule fires when a condition you already thought of comes true. Neither one builds the next campaign, queues the next round of creative, runs a copy test to a finish, or notices the thing you did not think to write a rule for. Ads Arsenal does the work, not the reporting on the work.
Upload your creative.
We'll take it from here.
Send us where your ads run. We'll send back an evaluation of your accounts and what Ads Arsenal would do differently.
Get Your Account Evaluation
Tell us what you're running. We'll send back the numbers on what's working, what's leaking, and what Ads Arsenal would do with it. No pitch. Just the evaluation.
Or email us directly: [email protected] · 800-868-4503