Your clients' paid media.
If you pay an outside shop to run Google, Meta or TikTok for your clients, your own team can run that work now. Ads Arsenal gives each client its own property and targets, ranks what to change with the reasoning and the numbers, and makes the change when your people approve it. Your clients keep dealing with you.
one login
archived not billable
you keep the spread
or roll it back
Start with the money.
The software is the easy part.
Every agency hits the same wall. Growth means headcount, headcount means margin, and the only lever left is charging more for the same hours. So you stop taking accounts you could win, because you already know what servicing them would cost you.
Ads Arsenal changes the shape of that math. The work that eats your team's day, pacing budgets, rotating creative, running copy tests, catching an account that broke overnight, is done by the platform on every account you connect. Your people move up the value chain to strategy, creative and the client relationship, which is the part clients actually pay a premium for.
You add accounts without adding people, and you keep the spread between what you pay us and what you charge your client.
Capacity stops being a hiring problem
Adding a client means adding a workspace, not a salary. The next account onboards on the same afternoon it closes.
You set the price, you keep the spread
We charge you the agency rate. What appears on your client's invoice is your decision, and the difference is yours in full.
Your cost is legible
A percentage of managed spend plus a per-workspace line. You can price a new client before the discovery call ends.
One platform.
Two very different views.
Your client keeps dealing with your agency. Your team works every client account in one place. The client keeps owning the ad accounts.
They keep dealing with you.
- A report on the cadence you pick. Pick a template and a cadence, and a PDF or CSV lands by email for each client.
- One view of the money. Spend and results across Google, Meta and TikTok together, with MER at the top.
- A record of what was done. Every approved change is logged with whether it landed and what happened after.
You see the engine room.
- Unlimited client workspaces. Every account you manage, walled off from every other, in one console.
- $47 per active workspace. Archived workspaces are not billable, so churn does not sit on your invoice.
- You set your own client pricing. Flat retainer, percentage of spend, bundled into a bigger scope. Your call.
- You keep the entire spread. No revenue share on your client relationship, ever.
Five reasons this belongs
in your line card.
Every client needs it
You do not have to qualify for this one. If a client runs paid media, this applies. If a client is about to run paid media, this applies. There is no vertical to screen for, no minimum sophistication, no readiness conversation. It is the rare offer you can put in front of your entire book on the same day.
It works immediately
There is no build phase you have to sell through. Connect an account and the platform starts pacing budget, watching for fatigue and running tests on the campaigns that already exist. Your client sees motion in the first reporting cycle, which is exactly when a new line item is most at risk of being questioned.
It supplements your services revenue, it does not cannibalize it
This is the fear, so let us name it plainly. Ads Arsenal does not replace what your clients pay you for. It replaces the hours your team burns on execution that no client has ever described as the reason they hired you. Strategy, creative direction, offer development, landing pages, the relationship: all of it stays yours, and all of it gets better when your people are not spending their week inside ad managers.
In practice this lands as an additional line on the same invoice, next to the retainer you already bill, not instead of it.
High-margin recurring revenue
Your cost is a known number every month. Your price is whatever you decide it is. There is no delivery team attached to the difference, which means this revenue does not carry the labor drag that sits behind the rest of your P&L, and it recurs for as long as the client runs ads.
Extremely sticky
Once an account is running inside your workspace, leaving means giving up the pacing, the accumulated test history and the reporting your client now reads every week. Accounts that compound get harder to walk away from with every month they run. That is retention you did not have to negotiate for.
What it actually does
for each client account.
The same engine runs in every workspace you open. It reads the account, makes the decision and executes it, on every campaign, every ad set and every creative, at the same time.
Budget and pacing against plan
Spend is read against each client's plan all day, and a campaign that is under-pacing or drifting off its target is flagged with the numbers and a recommended fix. Your team approves it, and the change is written to the account and checked.
Creative hopper and auto-rotation
Load a client's assets into the hopper. Frequency, CTR decline and fatigue signals are monitored continuously, and fresh creative is swapped in before performance degrades. No stale ads bleeding a client's budget overnight.
Copy tests on Google
On Google, a change can run as a test: the ad group is copied, the new version runs beside the original, and the result is read at 3, 7 and 14 days. When there isn't enough data to call it, it says so. Your team decides what rolls out.
Weighted decision engine
Every optimization decision weighs CPA, conversion volume, CTR, reach and frequency against that client's specific KPI. It will not chase artificially cheap leads at the expense of volume, and it will not burn budget into a fatigued audience. All signals are balanced at once.
Anomaly detection
When delivery drops or spend stalls in a client account, it is flagged in the Insights queue with the numbers and a recommended fix, so your team sees it without opening every client's ad manager. Approve the fix and it is written, checked and tracked.
Per-campaign KPI control
Most platforms let you set one KPI for a whole ad account. Here you set a different goal per campaign: prospecting optimized for CPA, retargeting for ROAS, brand for reach, all inside the same client account. Each campaign gets its own optimization logic.
Autonomous or recommend mode, your call per client
Put a trusting client on full autopilot and a nervous one in recommend mode, where every change surfaces as a one-click approval for your team. Set it globally, per platform or per campaign, and move a client from one to the other whenever the relationship is ready. Every action is logged with what changed and when, so when a client asks what changed last Tuesday you have the answer.
Nothing moves.
Nothing gets rebuilt.
Agencies rarely balk at the price. They balk at the idea of a migration weekend, a retraining cycle and a month of explaining a new tool to clients. None of that happens here. Your accounts stay exactly where they are, with their history and their learning intact.
Set up your agency
Sign up, which creates your agency's organization. Search Arsenal comes on the same login. This is the only setup step that is about you rather than a client, and it happens once.
Open a client workspace
Name it, then connect the client's ad accounts: Meta by signing in with Meta, Google through a manager-access request we set up with you on a short call while we're in closed beta. No export, no import, no rebuild.
Set the KPI and the mode
Target CPA, ROAS or volume, per campaign. Then choose autonomous or recommend for that client. Load creative into the hopper whenever you have it.
You're ready to go.
Optimization starts on that account. Pick a report template and a cadence for that client. Repeat step two for every other client in your book.
The Agency plan.
Public, and the whole of it.
You are charged only on spend the platform actually manages. Paused campaigns, unconnected accounts and the ad platforms' own fees are not billable.
Straight answers.
Who do my clients deal with?
Your agency, the way they always have. Your team runs the accounts in Ads Arsenal, and each client keeps owning its own ad accounts, so access can be removed at any time without losing data.
Can I set my own prices?
Yes. You pay us the agency rate. What you charge your client is entirely your decision, and you keep the entire spread. We never see your client agreements and we never quote your clients.
What happens when I offboard a client?
You archive the workspace. It stops being billable immediately and the history stays intact, so if that client comes back you reactivate instead of rebuilding. Losing a client should cost you the revenue, not a cleanup project.
Do I need to migrate anything?
No. There is no data migration, no rebuild and no rip-and-replace. Meta connects when you sign in with your Meta account; while we are in closed beta, Google connects through a manager-access request we set up with you on a short call. The account keeps its history, its structure and its learning.
Is there a contract?
No. Month to month. You can add workspaces, archive workspaces or leave without a term commitment or an exit fee.
Put an ad department
Sign up, open your first client workspace, and connect its ad accounts. Every account after that is a workspace, not a hire.
Start your agency account
Tell us how many client accounts you run. We will open your agency console and walk your team through the first client workspace. If you would rather see the numbers on your existing book first, ask for the account evaluation instead.
Sign up nowOr tell us about your book and we will get in touch.
Or reach us directly: [email protected] · 800-868-4503