Your ad department.
Ads Arsenal runs your clients' Meta, Google and TikTok accounts around the clock, inside a dashboard that carries your logo. Your clients never see us. They see you, doing work no agency your size should be able to do.
one login
archived not billable
you keep the spread
in front of clients
Start with the money.
The software is the easy part.
Every agency hits the same wall. Growth means headcount, headcount means margin, and the only lever left is charging more for the same hours. So you stop taking accounts you could win, because you already know what servicing them would cost you.
Ads Arsenal changes the shape of that math. The work that eats your team's day, pacing budgets, rotating creative, running copy tests, catching an account that broke overnight, is done by the platform on every account you connect. Your people move up the value chain to strategy, creative and the client relationship, which is the part clients actually pay a premium for.
You add accounts without adding people, and you keep the spread between what you pay us and what you charge your client.
Capacity stops being a hiring problem
Adding a client means adding a workspace, not a salary. The next account onboards on the same afternoon it closes.
You set the price, you keep the spread
We charge you the agency rate. What appears on your client's invoice is your decision, and the difference is yours in full.
Your cost is legible
A percentage of managed spend plus a per-workspace line. You can price a new client before the discovery call ends.
One platform.
Two very different views.
Your client sees your agency. You see the engine room. The line between them is absolute.
They only ever see you.
- Their own branded login. Your logo, your colors, your domain on the dashboard they log into.
- Their own reports. Performance, spend and results, sent under your agency's name.
- They never see BattleBridge. Not in the product, not in a report, not in an email footer.
You see the engine room.
- Unlimited client workspaces. Every account you manage, walled off from every other, in one console.
- $47 per active workspace. Archived workspaces are not billable, so churn does not sit on your invoice.
- You set your own client pricing. Flat retainer, percentage of spend, bundled into a bigger scope. Your call.
- You keep the entire spread. No revenue share on your client relationship, ever.
Five reasons this belongs
in your line card.
Every client needs it
You do not have to qualify for this one. If a client runs paid media, this applies. If a client is about to run paid media, this applies. There is no vertical to screen for, no minimum sophistication, no readiness conversation. It is the rare offer you can put in front of your entire book on the same day.
It works immediately
There is no build phase you have to sell through. Connect an account and the platform starts pacing budget, watching for fatigue and running tests on the campaigns that already exist. Your client sees motion in the first reporting cycle, which is exactly when a new line item is most at risk of being questioned.
It supplements your services revenue, it does not cannibalize it
This is the fear, so let us name it plainly. Ads Arsenal does not replace what your clients pay you for. It replaces the hours your team burns on execution that no client has ever described as the reason they hired you. Strategy, creative direction, offer development, landing pages, the relationship: all of it stays yours, and all of it gets better when your people are not spending their week inside ad managers.
In practice this lands as an additional line on the same invoice, next to the retainer you already bill, not instead of it.
High-margin recurring revenue
Your cost is a known number every month. Your price is whatever you decide it is. There is no delivery team attached to the difference, which means this revenue does not carry the labor drag that sits behind the rest of your P&L, and it recurs for as long as the client runs ads.
Extremely sticky
Once an account is running inside your workspace, leaving means giving up the pacing, the accumulated test history and the reporting your client now reads every week. Accounts that compound get harder to walk away from with every month they run. That is retention you did not have to negotiate for.
What it actually does
for each client account.
The same engine runs in every workspace you open. It reads the account, makes the decision and executes it, on every campaign, every ad set and every creative, at the same time.
Intraday budget pacing
For accounts spending $1,000 or more per day, hourly spend is tracked against the daily run rate. Bid caps, ad set budgets and campaign allocations move in real time to hit the monthly target without blowing past daily limits or underpacing into wasted capacity.
Creative hopper and auto-rotation
Load a client's assets into the hopper. Frequency, CTR decline and fatigue signals are monitored continuously, and fresh creative is swapped in before performance degrades. No stale ads bleeding a client's budget overnight.
Perpetual copy testing on 72 hour cycles
Five percent of each campaign's daily budget is carved into a dedicated test ad set, cycling headlines and primary text. Tests run a minimum of 48 hours or until they exit the learning phase, a maximum of seven days. Winners roll out to every ad in the campaign automatically and the next test starts.
Weighted decision engine
Every optimization decision weighs CPA, conversion volume, CTR, reach and frequency against that client's specific KPI. It will not chase artificially cheap leads at the expense of volume, and it will not burn budget into a fatigued audience. All signals are balanced at once.
Anomaly detection and recovery
Delivery collapse, bid cap problems, special ad category re-verification flags and spend anomalies are caught the moment they happen, not the next morning. A recovery playbook runs against the account instead of waiting for someone on your team to open a dashboard.
Per-campaign KPI control
Most platforms let you set one KPI for a whole ad account. Here you set a different goal per campaign: prospecting optimized for CPA, retargeting for ROAS, brand for reach, all inside the same client account. Each campaign gets its own optimization logic.
Autonomous or recommend mode, your call per client
Put a trusting client on full autopilot and a nervous one in recommend mode, where every change surfaces as a one-click approval for your team. Set it globally, per platform or per campaign, and move a client from one to the other whenever the relationship is ready. Every action is logged with a full audit trail, so when a client asks what changed last Tuesday you have the answer.
Nothing moves.
Nothing gets rebuilt.
Agencies rarely balk at the price. They balk at the idea of a migration weekend, a retraining cycle and a month of explaining a new tool to clients. None of that happens here. Your accounts stay exactly where they are, with their history and their learning intact.
Brand the console
Upload your logo, set your colors, point your subdomain at the dashboard. This is the only setup step that is about you rather than a client, and it happens once.
Open a client workspace
Name it, then connect the ad account through standard Meta or Google agency asset sharing. The same access you already grant partners. No export, no import, no rebuild.
Set the KPI and the mode
Target CPA, ROAS or volume, per campaign. Then choose autonomous or recommend for that client. Load creative into the hopper whenever you have it.
You're ready to go.
Optimization starts on that account. Invite the client to their branded login when you want them to see it. Repeat step two for every other client in your book.
The Agency plan.
Public, and the whole of it.
You are charged only on spend the platform actually manages. Paused campaigns, unconnected accounts and the ad platforms' own fees are not billable.
Straight answers.
Will my clients know you exist?
No. The client login, the dashboard and the reports carry your brand. There is no BattleBridge logo, no BattleBridge email, no BattleBridge name anywhere your client can see. The only way a client learns we exist is if you tell them.
Can I set my own prices?
Yes. You pay us the agency rate. What you charge your client is entirely your decision, and you keep the entire spread. We never see your client agreements and we never quote your clients.
What happens when I offboard a client?
You archive the workspace. It stops being billable immediately and the history stays intact, so if that client comes back you reactivate instead of rebuilding. Losing a client should cost you the revenue, not a cleanup project.
Do I need to migrate anything?
No. There is no data migration, no rebuild and no rip-and-replace. You grant access to a client ad account the same way you would onboard any partner, and the account keeps its history, its structure and its learning.
Is there a contract?
No. Month to month. You can add workspaces, archive workspaces or leave without a term commitment or an exit fee.
Put an ad department
Open your console, brand it, and connect your first client account. Every account after that is a workspace, not a hire.
Start your agency account
Tell us how many client accounts you run. We will open your agency console and walk your team through branding it. If you would rather see the numbers on your existing book first, ask for the account evaluation instead.
Or reach us directly: [email protected] · 800-868-4503